Where should I apply perfume?
The pulse points on the body are the perfect activators for perfume, which include the base of the throat, inside the wrists, inside the elbows, below the ear lobes (not behind), at the base of the throat and behind the knees. The heat from your skin helps to diffuse and magnify the aroma. Pick a warm spot with good circulation where you can feel a heartbeat and remember to always spot test a new fragrance on the back of your hand. When testing new perfumes, avoid trying more than three in a row. Your nose will have trouble differentiating the aromas if you happen to overload.

What is the best way to spray on perfume?
Spray about 8 inches away from your skin. An even spray over a wider area will help your fragrance last longer than a generous amount in a small area. If you have the habit of rubbing your wrists against each other after spraying a scent, nix the habit immediately. Typically, perfumes are complex combination of top notes, heart notes, and base notes. The top notes are more delicate and fade quickly, while the base notes are long lasting. The friction caused by rubbing your wrists increases the interaction of the fragrance with your skin’s natural oils, which can dull the development of the fragrance notes. If you are using an oil based perfume, try tapping it into your skin instead of rubbing!

Why doesn’t fragrance last on me?
Unfortunately for some people, your body chemistry causes perfumes to evaporate more quickly from your skin. Everything from your diet to your stress levels to the medications you take will affect your body chemistry. High acidity is a likely culprit and can cause your skin to throw off the fragrance. The solution is to put an emollient layer between your skin and your perfume. Use an unscented cream if you don’t have one that matches your fragrance, however, layering fragrance will help extend it’s life. This creation of an emollient foundation will slow down the rate of evaporation and increase the life of your perfume.

Can I tell if I like a fragrance by sniffing the opened bottle?
Yes and no… When you cold sniff an open bottle, you get only the volatile top notes. A fragrance needs to be applied to your skin to come alive. Because each of us has a unique scent print that influences the development of a perfume, a fragrance is going to change, sometimes drastically, between the bottle and your skin.

Fragrance Etiquette!
Use restraint when applying perfume, a small spritz goes a long way. Follow the old adage of less is more and refrain from re-applying more than once a day. Remember that while you may become used to the scent of your own perfume, it can be very obvious to others. An overwhelming amount of fragrance can be distracting to those around you and may lead to headaches and nausea. Fragrance is designed to be alluring, not to shout from the next room.

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